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Code of Ethics — Florida Life Underwriters

The Business of Life Insurance is hereby declared to be a public trust in which service all agents of all companies have a common obligation to work together in serving the best interests of the insuring public — by understanding and observing the laws governing Life Insurance in letter and in spirit, by presenting accurately and completely every fact essential to a client’s decision, and by being fair in all relations with colleagues and competitors, always placing the policyholder’s interests first.
69B-215.215 Twisting
Declared Unethical

No person shall make any misleading representations or incomplete or fraudulent comparison of any insurance policies or insurers for the purpose of inducing, or tending to induce, any person to lapse, forfeit, surrender, terminate, retain, or convert any insurance policy, or to take out a policy of insurance in another insurer.

69B-215.220 Rebating
Declared Unethical

Except as otherwise expressly provided by law, no person shall knowingly permit or offer to make or make any contract of life insurance, life annuity or disability insurance, or agreement as to such contract other than as plainly expressed in the contract issued thereon, or pay or allow, or give or offer to pay, allow, or give, directly or indirectly as an inducement to such insurance or annuity:

•  Any rebate of premiums payable on the contract

•  Any special favor or advantage in the dividends or other benefits thereon

•  Any valuable consideration or inducement whatever not specified in the contract

69B-215.225 Defamation
Declared Unethical

Defamation is defined as making, publishing, or circulating any oral, written, or printed statement which is:

•  False, or maliciously critical of or derogatory to the financial condition of any insurance company

•  Calculated to injure any person engaged in the business of life insurance

69B-215.230 Misrepresentations
Declared Unethical

(1)No person shall make, issue, circulate, or cause to be made, issued, or circulated, any estimate, circular, or statement misrepresenting the terms of any policy issued or to be issued or the benefits or advantages promised thereby or the dividends or share of the surplus to be received thereon, or make any false or misleading statement as to the dividends or share of surplus previously paid on similar policies, or make any misleading representation or any misrepresentation as to the financial condition of any insurer, or as to the legal reserve system upon which any life insurer operates, or use any name or title of any policy or class of policies misrepresenting the true nature thereof.

(2)No person shall make, publish, disseminate, circulate, or place before the public, or cause, directly or indirectly, to be made, published, disseminated, circulated, or placed before the public, in a newspaper, magazine, or other publication, or in the form of a notice, circular, pamphlet, letter, or poster, or over any radio or television station, or in any other way, any advertisement, announcement, or statement containing any assertion, representation, or statement with respect to the business of insurance or with respect to any person in the conduct of his insurance business, which is untrue, deceptive, or misleading.

69B-215.235 Proposals and Requirements

Wherever a Life Insurance agent submits a written proposal or program for any prospective client, such proposal should contain the following information:

•  The Company whose policy is proposed to issue

•  The date of the proposal

•  The signature and address of the agent submitting it

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