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One of the key responsibilities for any financial advisor is to determine whether a recommendation is suitable for a particular client. In some ways, suitability is a nebulous concept to describe. Justice Potter Stewart famously wrote in a Supreme Court decision that pornography is difficult to describe but "I know it when I see it". The same could be said for suitability — there are no hard and fast guidelines as to what is or is not suitable, but unsuitable recommendations are relatively easy to spot.
Suitability should always be viewed from each client's unique perspective. Advisors should not start with a product to be sold and ask themselves "which clients would this be suitable for?" Rather, the advisor should carefully analyze the client's needs and circumstances to determine which investments may be suitable for that particular client.
Florida regulators place suitability at the center of their consumer protection regulations. Suitability is defined as the "appropriateness of recommended transactions when considering the risks associated with a transaction relative to a customer’s financial situation, financial needs and investment objectives". (Other regulatory authorities such as SEC and FINRA have similar definitions.)
An ethical corollary to the suitability requirements is that of fiduciary. Clients trust their advisors to provide objective investment recommendations. As such, advisors have a fiduciary responsibility to place the client's interest above their own self-interest. Fiduciary responsibility is discussed in Chapter 4.
In this chapter we’ll explore the client’s financial situation, investment objectives, various factors that affect suitability, the client’s existing annuity holdings and how annuities compare with other investment alternatives.
Client's Financial Situation and Needs
Before making any recommendations, advisors should carefully review a prospect's current and projected financial situation. This starts with basic personal information such as
¨ the client's age, ¨ marital status, ¨ number of dependents and their ages.
An investor's age is a key factor in a changing spectrum of investment objectives over the investor's lifetime. Given the increasing lifespan of Americans, it's important to note that dependents are not limited to the client's children — many clients now find themselves supporting their parents in later life. Likewise, today’s high divorce and remarriage rates create blended families that now present a wider set of dependents (e.g., stepchildren living in the investor's household or child support payments for natural children living with an ex-spouse) than the traditional, nuclear family.
Assets & Liabilities
Once basic personal information is obtained, the advisor should review the investor's financial circumstances, typically in the form of a personal balance sheet and income statement. The basic balance sheet equation — assets minus liabilities equals net worth — is a convenient place to start the review. While it is helpful to be as accurate as possible, approximate values for assets and liabilities are usually adequate for this task.
In addition to the assets’ values, advisors should be aware of the types of assets and liabilities the investors has. In the case of assets, it is important to distinguish between liquid assets and illiquid assets. The investor's liquidity position is an important factor in this decision to invest in deferred annuities, which typically impose steep surrender charges on withdrawals in the early years of the contract. All investors should have some liquidity cushion to meet everyday expenses and unforeseen emergencies.
Advisors should also examine the investor's liabilities. Like assets, liabilities can be classified as short-term and long-term. The short-term liabilities should be viewed in tandem with liquid assets. Debts that need to be repaid in the near future will typically drain the investor's liquid assets. Some long-term liabilities are self-amortizing; others will require a lump sum repayment. A mortgage with a balloon payment or an agreement to purchase a retiring partner's business interest create a need to raise cash at "maturity" — which in turn may affect the client’sinvestment objectives, liquidity position, or investment horizon. Another question financial advisors should ask is whether the investor is prone to lawsuits or legal judgments. These may create new liabilities in the future. Annuities (and other insurance products) offer better protection against creditor claims than other investment options.
The cash value within a whole life insurance policy (or universal or variable policy) should can be viewed as a liquid asset on the investor's balance sheet., but the face value of the policy should not be treated as a long-term asset . The policy's death benefits do not provide any financial value during the investor's lifetime. Exploration of proper life insurance planning is beyond the scope of this course, but advisors should consider the investor's insurance needs (income protection for survivors, debt repayment, etc.) Annuities only provide for return of principal (and accumulated earnings), and therefore should not be viewed as a suitable substitute for true life insurance coverage, which can create a larger pool of capital in the event of the investor's death.
Income & Expenses
An adequate income is the key to maintaining one's lifestyle (i.e., expenses). Income typically comes from one of two sources: earnings and investments. In the investor's younger years, presumably with few investments, most income will be earned income. As the investor accumulates wealth, some of his or her investments may generate "unearned" income — dividends, interest, rent, capital gains, etc. In later years, the investor will rely primarily on "unearned" income from private investments, plus pensions and Social Security. An advisor should compare his or her clients' income with their expenses, to ascertain the need to augment current income from their investments.
All of this should be done with an eye on current — and projected — income and expenses. Over time, sources of income will vary. Advisors should also note that some occupations are relatively stable sources of income, while other positions may be subject to wide variations. Consider, for example, two employees of the same company earning $75,000 this year — one is a salaried office worker and the other is a salesman working on commissions. While the current income level appears to be the same, the commissioned sales position is a less certain source of future earnings. A financial advisor should be aware of such differences, and adjust his or her recommendations accordingly. Some career paths are shorter than others. Professional athletes have relatively few years to make their "nest egg", as do other physically demanding occupations — while less strenuous jobs allow clients to continue to work into their later years. Obviously, the client's projected retirement date also has an impact on projected future income. Projected expenses will vary over time, too. Clients may face college tuition, medical expenses, or long-term care costs for themselves or dependents. To the extent that these can be foreseen, financial advisors should take these into consideration when making recommendations. Some of these costs can be addressed proactively: pre-paid college plans, long-term care insurance, and medical expense policies, and so on.
If income falls short of expenses, investments can be redeployed from those seeking capital appreciation to those generating more income. The purchase of an immediate annuity can serve that function — as can annuitization of a deferred annuity.
Taxes
One expense bears special consideration: taxes. Annuities offer investors a bundle of features, and one of the most important of those is the tax-deferred growth they provide. That tax advantage is of more value to investors in relatively high tax brackets. (An advisor should carefully review a client’s tax status including the client’s filing status (single, married, etc.), the client’s current and projected marginal tax rate (“tax bracket”), as well as the sources of the client’s taxable income. In order to make suitable recommendations, an advisor must have a clear understanding of how an annuity fits into the client’s overall tax situation.
Financial goals
Over the course of a human lifetime, an individual's investment objectives will typically pass through four phases: accumulation, conservation, distribution and transfer. In one's younger years, the focus in on accumulation of wealth and investments are typically made with capital appreciation in mind. As the investor ages, the objective shifts from appreciation to conservation — riskier investments that might yield significant investment gains give way to less-risky investments offering safety of principal. As one's working years end, the objective becomes how to assure that the wealth that has been accumulated and conserved can be used to support the investor in retirement. At the end of one's life the focus is how best to pass on one's wealth to designated beneficiaries.
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